Inspired by the owner of a Budgens franchise in London, we are taking part in the 'Play Fair Trade Fair' campaign to highlight the disastrous effect that the supermarkets' banana 'Price Wars' are having on growers in the Global South.
Over recent months, bananas have become a key player in the price wars waged between the big four, with all the supermarkets determined to appear the cheapest on popular items. What they don't shout about is the way that their price cuts are driving down wages and working conditions for banana growers in some of the poorest countries in the world.
We are not participating. ALL our bananas are ALWAYS Fairtrade, and during December, we are giving away an amount equal to the profits we make on bananas to a growers organisation in Costa Rica, Central America.
See Action Aid for more info
Last Modified - 9th February 2010