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Frank comment from Riverford Organics

'In it for the long haul'

Monday 7th July 2008

The papers are full of stories of the newly impoverished middle classes turning away from organic food in general and box schemes in particular. Add to that rising fuel prices, and the media would have you believe that we vegbox growers are ready to end it all in a puff of shotgun smoke. For several years the media have painted a story of unimpeded boom; now it is one of fathomless doom.

As always the truth is a bit more complex. We, and most other box schemes, are having a pretty hard time. In fact, despite the professed enthusiasm for all things local, seasonal and organic, this has been the case for a year or more. The new austerity has certainly played a part, but more significant are public confusion and exhaustion in the face of a barrage of well funded but poorly substantiated green claims made by every retailer, manufacturer and political party.
Read full article here

Last Modified - 5th August 2008

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