1994

Fed up with the mass-produced food they found at the supermarkets and the expensive offerings of most small health-food shops, Adam York, Griff Dines and Ian Browne started talking about creating some kind of alternative way back in 1994. With the Daily Bread co-op in Northampton providing a practical inspiration and a great source of information, their discussions became more serious in early 1995, when a business plan was produced that set out their vision for a radically different kind of shop.